How to Sell on Pinterest in 2025: Step-by-Step Guide

Pinterest has always been a top destination for inspiration, whether it’s for home decor, fashion, fitness, or big-ticket purchases. Pinterest has over 537 million monthly active users, many of whom earn over $150k. 

In fact, 85% of weekly Pinterest users in the US have made a purchase based on Pins from brands. With the rise of visual search and Pinterest’s focus on high-quality, clickable content, the platform has evolved into much more than just a popular social network—it’s now a powerful sales tool for brands.

However, knowing how to sell on Pinterest as a brand in 2025 is very crucial. And in this post, we’ll answer the question “How do you sell on Pinterest?” with a step-by-step guide. 

We’ll also discuss common mistakes to avoid and provide expert tips on how to sell on Pinterest. 

Let’s get started.

Steps to Start Selling on Pinterest

Selling on Pinterest is straightforward, whether you’re a small business owner or an established brand.  The platform provides robust tools to show and sell your products.

So, let’s walk through everything you need to start selling on Pinterest!

Step 1: Set Up a Pinterest Business Account

The first step to knowing how to sell on Pinterest is creating a Pinterest Business account. It’s free, and you get access to tools like analytics, ad campaigns, and the Shop tab.

Here’s how to get started:

• Go to Pinterest for Business.

Image via Pinterest

• Sign Up or Convert: If you already have a personal account, you can easily convert it to a Business account. Just click "Settings," then "Account Management," and select "Convert to Business." As a new user, click “Join as a Business” and follow the prompts. Then, add your business name and logo, and a compelling bio.

Step 2: Optimize Your Pinterest Profile

Your Pinterest profile is your storefront—it’s the first impression potential customers will have of your brand. So you need to make it clear, professional, and engaging to turn casual visitors into loyal buyers.

Here’s how to optimize your profile to sell on Pinterest:

• Personalize Your Pinterest Profile: Start by uploading a customized profile picture. This could be your logo or a professional headshot if you’re a solopreneur. Then, create a clear and memorable username that reflects your brand name or niche.
• Create an Exciting Bio: Your bio should clearly explain what your business offers. For example, instead of saying, “We sell home décor,” try something like, “Modern, handcrafted home décor to elevate your space—shop our unique collections!” just like this:

Image via Pinterest

• Add Keywords: Include relevant keywords in your bio and profile name. For example, if you sell fitness gear, use phrases like “Affordable Fitness Gear | Workout Essentials.” This will help your profile rank high on search engine results pages.

Also Read: 

• How to Sell on Etsy: A Beginner’s Guide
• Is Print-On-Demand Profitable in 2025? An In-Depth Guide

Step 3: Link To Your Ecommerce Store

The third step in mastering how to sell on Pinterest is connecting your ecommerce store. This makes it easy for customers to browse and purchase products directly from Pinterest, streamlining the shopping experience. A seamless shopping experience increases the chances of repeat visits and customer loyalty.

Here’s how to link your ecommerce store to start selling on Pinterest:

• Claim Your Business Website: Claiming your website boosts credibility and gives you access to features like analytics and Rich Pins. This automatically syncs product details like price and availability from your site. So go to your account settings, follow the steps to claim your website, and paste the provided HTML tag into your site’s code.
  
  
• Enable the Pinterest Tag: The Pinterest Tag is a tracking tool that lets you measure conversions and optimize your campaigns. To set it up, copy the tag code from your account settings and add it to your website’s backend to monitor the performance of your pins.
  
  

Here’s a pro tip: Integrating platforms like WooCommerce and Shopify allows you to sync your product catalog, making the buying process smoother and more efficient for customers.

Step 4: Create Engaging Product Pins

Your Product Pins act as mini billboards for your products, so they need to be eye-catching and informative enough to drive clicks and sales. 

Here’s how to sell on Pinterest using engaging Pins:

• Use High-Quality Images: Pinterest is a visual platform, so your images must clearly show your products, if possible, while in use. For instance, if you’re selling coffee mugs, show them styled on a cozy breakfast table like this.

Image via Pinterest

• Add Compelling Descriptions: Don’t just list the product—tell a story. Instead of “Red ceramic mug, 12 oz.” write, “Sip your morning coffee in style with this handcrafted red ceramic mug—perfect for cozy mornings!”
  
  
• Include Keywords: Add relevant keywords to your Pin descriptions and titles. For example, if you sell fitness gear, include phrases like “lightweight yoga mat” or “home workout essentials.”
• Enable Rich Pins: Rich Pins automatically sync your product details like price, availability, and a direct link to your store, making it easier for users to make a decision.
• Use CTAs: Add a CTA on your image or description, like “Shop now” or “Click to explore more styles!” This encourages users to take the next step.

Also Read:

• Print-on-Demand vs Dropshipping: The Essentials Explained
• What is WooCommerce? A Guide to eCommerce on WordPress

Step 5: Use Pinterest’s Shopping Features

Pinterest’s shopping features make it easy for users to discover, browse, and buy your products—all without leaving the platform. 

Here’s how to sell on Pinterest using the shopping features:

• Shop Tab: Once you’ve uploaded your product catalog, your profile will include a Shop tab. This tab is a virtual storefront that displays all your products in one place. For example, if you sell home décor, customers can browse your entire collection right from your profile.
  
  
• Product Tags: Tag products directly in your lifestyle Pins to make them shoppable. If you post a living room setup featuring your furniture, tag the couch, coffee table, and rug so users can buy instantly.  It enhances the shopping experience by blending inspiration with a clear path to purchase.
  
  
• Buyable Pins: These allow users to buy your product directly from Pinterest. So ensure your products are updated in your catalog. This way, they see the correct prices and availability.
  
  
• Shopping Ads: You can promote your products to a broader audience with Pinterest Shopping Ads. These ads blend seamlessly into user feeds and link directly to your store.
  
  
• Use Pinterest Trends: This lets you see what users are searching for in your niche. With this, you can align your product offerings with current demand.

Step 6: Develop a Consistent Pinning Strategy

Regularly pinning content keeps your brand visible, builds trust, and helps you reach more potential customers. But it’s not just about quantity—it’s about pinning the right content at the right time. 

Here’s how to create a winning strategy when selling on Pinterest:

• Pin Regularly: How often you pin depends on your audience and content strategy. Aim for 5 to 10 pins each day, distributed evenly throughout the day. Use tools like Tailwind to schedule your Pins and keep your profile active, even offline.
  
  
• Mix Your Content: Don’t just pin product images. Share a mix of lifestyle images, tutorials, and user-generated content to keep your audience engaged. For example, if you sell skincare, pin a guide to building a nighttime routine alongside your product Pins.
  
  
• Take Note of Seasonal Trends: Align your Pinning schedule with seasonal demand. For instance, if you sell holiday decorations, start pinning your collections in early October when users start looking for ideas.
  
  
• Check Your Timing: Post when your audience is most active. Pinterest users are typically more engaged on weekend evenings and late at night, so tailor your schedule accordingly.
  
  
• Use Your Analytics: Analyze your Pinterest analytics to see which Pins perform best. Then, double down on those styles, formats, and keywords to refine your strategy.

Step 7: Leverage Pinterest Ads for Greater Reach

Pinterest Ads give you targeted advertising options for showcasing your products to the right people at the right time.

Here’s how to sell on Pinterest using targeted Ads:

• Choose Your Campaign Goal: You can customize your campaign to meet your goals, whether you want to drive traffic, boost brand awareness, or increase conversions. For example, if you’re launching a new product, focus on a traffic campaign to bring users to your store.
  
  
• Target the Right Audience: Use Pinterest’s detailed targeting options to reach your ideal customers. Narrow your audience by age, location, interests, and keywords. For example, if you sell fitness apparel, target users searching for terms like “yoga outfits” or “gym gear.”
  
  
• Promote Your Best Pins: Don’t just promote any Pin. Instead, choose Pins with high engagement and clear calls-to-action. A well-performing organic Pin can gain even more traction than a promoted Pin.
  
  
• Monitor and Adjust: Keep track of your ad performance through Pinterest Analytics. If one campaign isn’t delivering results, revise the targeting, budget content, or creative to optimize performance.

Also Read:

• Sell on Etsy in 7 Easy Steps: A 2025 Seller's Guide
• What Is Print-On-Demand: Everything You Need To Know About It

How Much Does It Cost to Sell on Pinterest?

Here’s some excellent news: Selling on Pinterest can be free! You don’t need to pay anything to set up a Pinterest Business account, upload your product catalog, claim your website, or create engaging Pins. 

This makes Pinterest a budget-friendly option for businesses of all sizes.

However, to maximize your reach, consider investing in Pinterest Ads. Ad costs vary depending on your campaign goals, audience, and competition, but businesses spend $0.00 – $0.20 per click, on average, for Pinterest Ads. 

How to sell on Pinterest? You can start small by setting a daily ad budget of $10-$20. Then, scale up your investment for even better results.

Selling Custom Print-On-Demand Products on Pinterest with Podbase

Image via Podbase

Pinterest is an excellent platform for selling custom print-on-demand (POD) products, and tools like Podbase make the process seamless. 

Whether you’re creating custom mugs, t-shirts, or phone cases, Podbase lets you design and sell products without managing inventory or shipping.

You can also use the platform to create visually appealing designs that match current trends. 

Here is how to sell on Pinterest using Podbase: 

• Set Up a Storefront with Podbase: Once your designs are ready, upload them to Podbase and integrate your product catalog with Pinterest. This way, your products are displayed under the Shop tab, making it easy for users to browse and buy.
  
  
• Create Lifestyle Pins: Don’t just show a product image—show it in use. For example, if you’re selling a custom tote bag, Pin an image of someone carrying it at a farmer’s market. You can even pair it with a caption like, “Shop this eco-friendly tote for your next weekend outing!”

In addition, you can use Pinterest Trends to find niches and styles gaining traction. For example, if “self-care gifts” is trending, create related designs that resonate with that theme.

Also Read:

• How To Start Profitable Print On Demand Business 
• Sell Podbase Print-on-Demand Products on Etsy

Tips to Sell on Pinterest Successfully

Knowing how to sell on Pinterest isn’t just about uploading products—it’s about connecting with the right audience. Do it right to maximize your visibility, drive traffic, and boost sales. 

So, let’s look at actionable tips to help you succeed!

Optimize Your Pins for Search

Pinterest works as a visual search engine, so it’s crucial to include relevant keywords in your Pin titles and descriptions. For example, if you're selling handmade candles, use phrases like “scented soy candles” to improve discoverability. 

Optimizing your Pins helps your products appear in user searches, increasing visibility. 

Create High-Quality, Engaging Pins

High-quality imagery is important to capture attention on Pinterest. Use clear, well-lit photos that showcase your products in an appealing way.

You can even use lifestyle images that show people using your products to get your audience’s attention. For example, show your custom tote bag being used at a farmer’s market to help potential buyers visualize it in their own lives.

When selling on Pinterest, don’t stop at photos. Use short, engaging videos to demonstrate your product’s features and eye-catching graphics with bold text to highlight promotions or key benefits. 

Leverage Pinterest Analytics

Regularly monitor Pinterest Analytics to understand which Pins resonate most with your audience. Pay attention to metrics like impressions, saves, and click-through rates. This data helps you refine your strategy by focusing on content that drives the most engagement and sales. 

Engage with Your Audience

Building a community on Pinterest goes beyond just posting Pins. Take the time to respond to comments, interact with your followers, and explore collaborations with influencers in your niche. These interactions foster loyalty and can help grow your reach on the platform. 

Stay Consistent and Patient

Knowing how to sell on Pinterest and succeeding doesn't happen overnight. So maintain a consistent posting schedule, keep your branding uniform across all Pins, and be patient. Remember, Pins can continue to drive traffic months after they're posted, so persistence pays off.

Also Read:

• What Is Print on Demand? The Complete Guide 

• 7 Best Print On Demand Services For Artists For 2025

Mistakes to Avoid When Selling on Pinterest

While the right strategies are important for success on Pinterest, certain mistakes can hurt your visibility, engagement, or sales even with a solid plan.

The good news is that these mistakes are easy to avoid once you know what to watch out for. Let’s take a look at some common pitfalls to avoid so you can maximize your Pinterest potential.

Poor-Quality Pins

Blurry images, bad lighting, or poorly designed graphics don’t grab attention and make your brand appear unprofessional. Even more, users scroll quickly, so if your Pin doesn’t stand out, it can be overlooked. 

To avoid this, always use high-resolution images that show your products in the best light. For example, instead of uploading a basic shot of a mug, take a picture of it styled in a cozy breakfast setting. Then, use tools like Canva or Adobe Spark to create polished, branded designs with clear text overlays and vibrant colors.

As a pro tip: Vertical images tend to do well on Pinterest. So aim for a 2:3 ratio to ensure your Pins look great in the feed.

Overloading Pins with Text

Too much text on a Pin can overwhelm viewers and drive them away. Similarly, overloading your Pin with long paragraphs or excessive text makes it cluttered and hard to read.

Instead, keep your text short and clear. Focus on one main idea or call-to-action; then pair it with a strong image that complements your message. 

Here’s a good example:

Image via Pinterest

You can also use bold fonts and limit text to 2-3 lines max. Let the visuals do the talking and keep detailed information for your Pin description or landing page. 

Ignoring Analytics

Analytics provide valuable insights into your Pin performance, audience demographics, and which strategies are driving the traffic or sales. Ignoring these metrics means missing out on the opportunity to understand what’s working and what needs improvement. 

To avoid this mistake, regularly check key metrics like impressions, saves, and click-through rates. Then, go into audience insights to understand their demographics and interests so you can tailor content to their preferences.

Also Read: 

• How to Sell Print-on-Demand on Shopify — A Detailed Step-by-Step Guide (2025)
• Best Print-On-Demand Niches: How to Discover Profitable Ideas For Your Business in 2025

Summary

Knowing how to sell on Pinterest in 2025 is an incredible opportunity to reach millions of engaged, purchase-ready users. And the best part is that it’s simple to get started.

The platform gives you a high-intent, low-cost platform with long-term content visibility. This makes it a valuable long-term investment for driving traffic and building a loyal, engaged audience.

So, set up your Pinterest Business account, create a consistent pinning strategy, and invest in ads to maximize your reach. Also, avoid poor-quality Pins, text-heavy images, and overlooking your analytics. Start pinning, stay consistent, and watch your business thrive!

FAQs

1. Can I sell POD products directly on Pinterest?

Yes, you can sell POD products directly on Pinterest by integrating it with your eCommerce platform, like Podbase. Upload your product catalog, use Rich Pins to display real-time product details, and create engaging Pins to showcase your designs and drive traffic to your store.

2. How much does it cost to advertise on Pinterest?

The cost of advertising on Pinterest depends on your campaign goals, audience, and competition. However, on average, businesses spend between $0.00 and $0.20 per click. 

3. What types of POD products sell best on Pinterest?

The best-selling POD products on Pinterest include custom apparel, home décor, accessories, and gifts. Trend-driven designs like seasonal items, inspirational quotes, or niche-focused themes also perform well.

4. Do I need a website to sell on Pinterest?

Yes, a website is important to sell on Pinterest. It lets you claim your domain, use Rich Pins, and link directly to product pages. Create eye-catching custom designs on tote bags, home décor, wall art, and tech accessories with Podbase.

Get started for free