What is bundling?

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Bundling is a sales strategy where a business combines two or more products or services into one package, often at a lower total price than buying each item separately. This method makes shopping easier for customers while helping businesses sell more. Common types of bundling include pure bundling (where items are only sold together), mixed bundling (where items can also be bought on their own), and price bundling (where the bundle comes with a discount). In print-on-demand, bundling items like t-shirts, phone cases, or hats can increase average order value and boost sales. For more ways to grow your product line, check out popular print-on-demand niches.

What is price bundling?

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Price bundling means selling several related items together at a lower price than if you bought them one by one. This makes the offer more attractive and encourages people to buy more. It also helps businesses sell items that might be harder to move on their own. In print-on-demand, a bundle might include a matching hoodie and phone case with custom designs. By offering these as a package, sellers can increase revenue while giving shoppers a better deal. Smart product presentation and bundle design also help-see examples in custom phone case ideas.

What is an example of bundling?

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An example of bundling could be a custom streetwear pack that includes a hoodie, a t-shirt, and a hat, all sold together at a discounted rate. While each product can be bought separately, the bundle gives buyers more value for less. For the seller, this increases the total amount of each sale and helps promote themed or seasonal products. Bundling works well in online stores where customers are looking for complete sets or gifts.