What is business-to-consumer (B2C)?

‍
Business-to-consumer (B2C) refers to the model where companies sell products or services directly to individual customers instead of other businesses. B2C transactions can happen through physical stores, ecommerce websites, and online marketplaces, with ecommerce growing rapidly thanks to convenience and accessibility. In this model, the business handles product creation, marketing, distribution, and customer service to deliver value directly to the end user. Many print-on-demand sellers follow a B2C model by offering custom products like apparel and tech accessories through online storefronts-learn how to start a print-on-demand business to tap into this space.

What is B2C in marketing?

‍
B2C marketing involves promoting products or services to individual consumers through channels like social media, email, online ads, and influencer partnerships. Campaigns aim to drive brand awareness, generate demand, and boost sales by appealing to customer emotions, preferences, and lifestyle choices. Unlike B2B marketing, which focuses on long-term contracts and logic-based decisions, B2C campaigns often rely on promotions, storytelling, and visual content to convert casual browsers into buyers. Ecommerce brands also use SEO, content creation, and loyalty programs to attract and retain customers-see examples of effective tactics in print-on-demand niches.

What is B2C in sales?

‍
B2C sales involve selling directly to consumers, often through digital platforms like ecommerce stores, social apps, or online marketplaces. These transactions are typically faster and less complex than B2B sales, with a focus on convenience, pricing, and customer experience. Successful B2C sellers must understand buyer behavior and be able to engage a broad audience through compelling offers, responsive service, and fast delivery. For small businesses and print-on-demand entrepreneurs, B2C sales are an ideal way to reach niche audiences without needing a middleman-especially when using platforms like Etsy or Shopify to handle fulfillment and marketing.