What is a call-to-action (CTA)?

A call-to-action, or CTA, is a prompt that encourages users to take a specific action, such as clicking a button, signing up, or making a purchase. CTAs are essential in digital marketing and are commonly found on websites, emails, landing pages, and ads. They typically use strong, clear action verbs like “Subscribe Now,” “Start Free Trial,” or “Buy Today” to create urgency and guide users toward the next step in the buyer journey. A well-placed CTA helps improve conversions by directing potential customers exactly where you want them to go and what you want them to do.

How to write a good call-to-action?

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To write an effective CTA, use clear and direct language that tells the user what to do and what they’ll gain from it. Strong CTAs use action-oriented words, create a sense of urgency, and offer value. For example, “Claim Your Discount Today” or “Get Your Free eBook” communicates both the benefit and the action. Avoid vague phrases and make sure your CTA stands out visually with contrasting colors or bold buttons. Whether it’s on a product page, blog post, or email, the CTA should be easy to find and focused on a single, specific action to avoid confusing the user.

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