What is ecommerce?

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Ecommerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves online platforms, websites, or mobile apps where transactions are completed digitally, allowing customers to shop from anywhere at any time. Ecommerce has transformed the retail landscape by offering greater convenience, global access to products, and more flexible shopping options for consumers and businesses alike.

What does an ecommerce business do?

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An ecommerce business manages the end-to-end process of selling products or services online. This includes maintaining an online storefront, managing product listings, processing orders, handling payments, and offering customer support. Ecommerce businesses also focus on digital marketing to attract and retain customers while streamlining inventory and logistics to ensure timely delivery. These businesses play a key role in today’s digital economy by offering scalable and accessible shopping experiences across a wide range of industries.

What is an ecommerce store?
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An ecommerce store is a digital platform where customers can browse, select, and purchase products or services online. It functions as a virtual storefront and often includes features such as search filters, product descriptions, customer reviews, secure checkout options, and order tracking. Ecommerce stores provide a seamless shopping experience and eliminate the limitations of physical retail by allowing businesses to reach customers around the world.

What are the different types of ecommerce?

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The four main types of ecommerce are business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). B2C involves companies selling directly to individual customers through online stores. B2B includes transactions between businesses, such as wholesalers supplying retailers. C2C refers to individuals selling to other individuals, often through marketplaces or auction sites. C2B reverses the traditional model by allowing individuals to offer services or products to companies, such as freelancers providing creative work or software solutions.

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