What is fulfillment?

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Fulfillment in ecommerce and logistics refers to the complete process of receiving, processing, and delivering customer orders. It begins when a customer places an order online and ends when the product is successfully delivered to their doorstep. This process includes order verification, inventory checks, picking and packing items, shipping preparation, and communication with shipping carriers. Efficient fulfillment ensures that customers receive accurate orders on time, which is essential for maintaining customer satisfaction and building brand trust.

What are the stages of an order fulfillment process?

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The fulfillment process follows a series of key stages that ensure smooth operations from order placement to delivery. It starts with the customer placing an order on an ecommerce platform. The order then enters the "awaiting fulfillment" stage, where it is prepared for processing. During the processing stage, product availability is verified, and the correct items are selected. Next comes packing and shipping, where items are packaged and handed off to a shipping carrier. The order is marked as "awaiting shipment" until it is dispatched. Once shipped, tracking information is shared with the customer. The final stage is delivery, completing the fulfillment process when the package reaches the customer.

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